Roots Of The Jewellery

Due to the ethnic character of my jewelry project, the group of recipients will be people who feel a strong bond with nature and need to express their origins through jewelry.

Millennials and Generation Z are the main types of audience. Young people buy jewelry much more often than older people. One of the reasons may be the desire to express oneself, style, and origin through the world of fashion, including jewelry. Young people focus on trends, and natural stones are very popular now. They are looking for the meaning of life and significance, and often this is what is attributed to natural stones. For each of them, we can find special properties or purposes.